After taking a school related hiatus from blogging, except for class, I am back to posting about other worldly issues. Todays topic is the Olympics. I am a big olympics buff, trading sleep to enjoy the 2008 Summer Games when they were halfway around the world in Beijing. I camped out in my basement to watch the 2006, 2008 and 2010 games and I locked myself in my apartment over last summer to catch the 2012 games. Not to mention that I like to stay up-to-date on all the latest news concerning the bidding cities and other important news.
On Friday, May 3rd, in the wee hours of the morning in the Central Time Zone, the fine folks in PyeongChang South Korea (which is actually the name of the county that the games are hosted in. Most of the events will take place at the Alpensia Ski Resort in Daegwallyeong-myeon and the ice events will take place in Gangneung), have released the official logo for the 2018 games.
For those of you fine folks who don’t understand this process quite well, I will explain it to you. When the city applies for the games, in their candidate file is a logo for the bid they are presenting. This logo serves as a temporary logo until 2 years later, when the winning city presents the logo that will be seen at the games, put on all the merchandise, and other sorts of things as well. Many cities have done this logo reveal, which is why I am here to critique some of the more recent ones. While I will never be as creative as the companies that develop these things, I have every right to praise and chastise the good and the bad.
I will review the logos starting from the 2000 games in Sydney and go on up until the 2018 ones. The first logo presented will be the bid logo, while the second one will be the official logo. Let us begin.
Now, I was just born when the bid was announced (Bids are announced 7 years before the games are set to take place), but I have a feeling that this logo could have been created by a newborn. The logo has the 5 olympic colors, which I will give some style points, but I am not seeing what this is representing.
This is much better. This represents Australia perfectly in many ways. The legs that are in the shape of a boomerang shows part of the history of the country, as a boomerang was an old aboriginal hunting weapon. The person that the logo seems to represent an athlete running, or maybe an aboriginal warrior. And the blue streak above is the sky, representing the vast space of the country. Good logo, good idea.
SALT LAKE CITY (2002):
Again, what is this? Are the buildings supposed to represent something about Salt Lake City or winter sports in general? And what do those even represent? I am not sure we can call those buildings, even though that’s what the organizers had in mind, besides bribing the IOC into giving them the games. Should have spent more time on the logo and the bid and not bribing the electors.
This is an nice rebound. This is short, sweet, simple and to the point. The logo looks like a snowflake to show the symbolism for the winter sports, and the colors show the combination of the winter activity in the area, combined with the dry desert region that surrounds the city. Could have spent a little more time on it to give it some more pop, but the organizing committee had bigger fish to fry.
Nice concept and design. The logo is the torch with the flame as the A for Athens. Also, Athens was the home of the first modern olympics and the ancient games as well. Very simple logo again, but most of the bid logos are simple and the official ones are more complex. Still looks good.
This is probably the simplest logo with the biggest meaning. The picture of the wreath is a symbol of what the Ancient Greeks used to put on sports champions and political figures as a sign of power. The fact that the games and the Athens Olympic Committee recognized this and want to embrace the tradition and history is superb. The colors are blue and white, representing the colors on the Greek flag.
The big and official logo are the same thing, except that the big logo is a little more detailed and less winter like than the official logo. The logo represents the Mole Antonelliana, one of the biggest buildings in the city and is a landmark. A novel concept, as to make the logo about the city and tie it in to whatever season it is. This one doesn’t really do that, but its the bid logo, so I will give it a pass.
This is just a more simplified version of the bid logo. The crystals represent the snow and the sky. The web represents the emergence of new technologies and the Olympic spirt. Lets be clear, every logo is going to display the “Olympic Spirt”, but this one is clear and simple. You have to know what the logo is representing, otherwise you will be scratching your head.
The logo is a dancing man created by the 5 colors of the Olympics. It is a fun and festive look, but what does it represent? I understand the typical athlete movement, excitement for sport and the olympic spirit monologue, but even the big logos have meant something as well. Some not as obvious as others (2000 and 2002), but I am still wondering what this means. Still a good logo though. Just leaves you wanting more.
The logo was named “Dancing Beijing” because it looks like a dancing man, depicting the chineese character, Jing, part of the name of the city. The logo gets a lot of thumbs up from me because it is itnertwining culture with sport. There really was no way that these games were going to go on without embracing chinese culture. From the Mascots to the opening ceremonies, we were taught so much about Ancient China and some of their traditions. It would be criminal to not include some culture in the logo.
This looks like a “Come to Vancouver” tourism poster than an olympic logo. Of course they would have the Maple leaf somewhere in the logo, but couldn’t have been saved for the official logo? And the sailboat would sell me if it was for the summer games and not the winter games. It actually could look like a mountain with ski tracks, which would make more sense, but why have the confusion? When all is said and done, the organizers could have sold this template to the City of Vancouver for a new advertising campaign.
This is a representation of an Inuksuk, a statute that was created by humans of the Inuit tribe, and many more tribes in the region North of the Arctic Circle. It is a great way to show the history of the tribes in the region, and it was created to symbolize friendship, hospitality and teamwork. The name of the statue was even named “Ilanaaq”, which means friendship in Inuit, however, many of the tribes did not see it that way. Despite the controversy, I though the logo was a good way to dig into some Canadian history, but why no Maple Leaf? Doesn’t everyone think about that when they hear Canada?
The London logo is the name of the city with a band with the olympic colors weaving through the words in the shape of the River Thames. I only have one word to describe this: BORING! Reactions are more vocal for the official logos, and the bid logos are rarely seen by the general public, so thank god that they didn’t have to see this one.
The reason why I like this logo is because of the expression that is in this logo. London fashion and pop culture is always known to be out of left field, and this logo represents that. Its also the first logo to start the new craze of abstract logo’s, with hidden meanings in too. Now, there were some problems with the logo when it first came out. Despite the basic “WTF does this mean”, there were some more notable ones that I will explain.
- Iranian Dictator…I mean president Mahmoud Ahmadinejad lambasted the LOGOC and called the logo racist for saying that the logo spelled out “Zion”. While you can kind of see the word Zion in it if you look hard enough, the word was not put in there intentionally. This was just a unfortunate coincidence.
- One of my good friends here at Mizzou pointed out that the logo looks like Lisa Simpson giving Bart Simpson head…I’m just going to leave it at that
As we can see, people with epilepsy might have an issue with the video that was part of the official unveiling ceremony. This video was removed, but faced sharp critisim.
I like it. Star on top represents a snowflake. On the bottom there is a mountain range highlighted by a red streak. The snow, mountain and sky are like the colors on the Russian flag and it is short, sweet, and simple. Probably will do something bigger for the 2014 official logo.
When I first saw this logo, I thought to myself “This isn’t the official logo”. Unfortunately it is. There is nothing cool what-so-ever about this logo and what does it represent? I don’t know? Next, why do we have the .ru at the end of the logo? The organizers said that it was making a new logo for a new age. By doing what? adding a domain name at the end of it? The website takes you to the russian version anyway, so most of the olympic fans in the US would put Sochi2014.com. Jacques Rogge, current IOC president, said that the logo should “inspire young people”. Cut the crap Jacuqes. How does this inspire me? Can you personally tell me, or are you reading some pre-written statement that is read after every logo is released? Whatever, this logo sucks, but what can you do? The only cool part is the 2014 kind of looks like the reflection of Sochi, but that is screwed up too.
RIO DE JANEIRO (2016)
Obviously I have some negative bais coming here. I am originally from Chicago and was a huge supporter of Chicago 2016. Never-the-less, the logo is still on the abstract trend here. The hearts representing the sugarloaf mountains as the symbol for the bid logo, as they are shaped as hearts and represent their high passion for sport and peace. As well as having a good time in Rio too. The only thing that I don’t like about this is that it looks like it was made with Kid Pix.
WOW! Just WOW! The logo is still resembled after the sugarloaf mountain in Rio, one of its many landmarks. The colors of the people represent the colors of the Brazilian flag: Yellow, blue and green. The three people connecting arms and look like they are dancing represent the energy of the Brazilian people, the harmonious diversity and the Olympic spirit. This logo just makes me want to go to Rio so bad. As much as I would have wanted to have the games in Chicago, this logo is just everything Brazil. The font of the logo too is just amazing. Everything about this logo is amazing.
This is the bid logo of the most recent olympics. By recent, I mean recently announced. The logo has three main parts to it. The curve represents the boards and slopes that are used in the winter games. The curve also represents the dynanicism of the winter games and for the athletes to pursue their dreams, and the snow flakes at the top and the blue represnet the winter scenery in the region durning the season. That was taken from the games official website, Pyeongchang2018.com . The last part at the end is the part of the Korean flag, probably thrown in there for national pride. It is a nice and simple logo that works. My mother pointed out that it looked like a maxi pad, so there is that, but if you can get past the part where it looks like a feminine hygiene product, you realize that it isn’t a bad logo.
At first I was ready to knock it. It was a big bunch of nothingness and it made no sense. It was almost going to receive the Sochi treatment until I had some help from a good friend in Seoul. Scott Thompson, a copy editor and hosts a news show for Arirang news network, an english speaking network in Korea, sent me some basic info based on my confusion.
- The first symbol, ㅍis “P” sound in Korean (for Pyeong)
- The second symbol, ㅊ which makes “ch” sound in Korean (for Chang).
- The colors represent the colors of the olympics, along with the Korean spirit, Obangsaek (오방색).
After getting a brief explanation from Scott, my mind cleared a little. The logo is giving tribute to the Korean script, Hangul while it combines the spelling of the name with the combination of the sky and the dreams of athletes with the land and the competing nature of the games within the square, or in this case PyeongChang. You can go to their website to read the full details of what the logo means. Overall, you need to read about what it means. I like it, but it could have used some more bang.
So there we go. If you have any comments, or if I missed something, feel free to comment or contact me on twitter @Juliandouglass. As of Sunday, May 5th at 10:30 P.M. Central standard time, there are 277 days till the opening ceremony of the 2014 Winter Games.